EF » EFnet » Guests » Key Account Management course has a guest: Mr. Marko Popovič

Key Account Management course has a guest: Mr. Marko Popovič

15.06.2018Comments are closed.

The Key Account Management graduate elective course (led by Prof. Dr. Barbara Čater) welcomed a guest from the world of business on Wednesday, 23 May 2018; namely, Mr. Marko Popovič, Key Account Manager at KIG.

The guest first detailed the criteria based on which the company decides which customers it will do business with and which customers will be its key accounts. He also explained how the company has organised its key account management, highlighting the differences in the management of key accounts compared to other customers. Finally, he explained how the plan for conducting business with a key account is made and the ways satisfaction with and the profitability of key accounts are monitored.

Publish your comment:

RSSUpcoming events

The Research Centre of the Faculty of Economics cordially invites you to a research seminar on Tuesday, 15th January, at 1 p.m. in room P-119, at the Faculty of Economics, University ... >>>
WHEN: Tuesday, 15 January 2019 15:00 -17:30 Confucius institute Ljubljana is inviting you to attend first webinar on understanding Chinese mind-set: CHINESE MINDSET 1 ... >>>
If you are interested in marketing in East Asian countries this next lecture is just the right for you. Prof. Kim Fam, a world-renowned ... >>>