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Seduce tourists with your offer even before they arrive

24.01.2023Comments are closed.

On Wednesday, 18 January 2023, the School of Economics and Business hosted TikTalk Episode 5: TikTok as a tool to promote tourist destinations, which was opened by Domen Dan Gaiman, CEO of DD Studios, in memory of Peter Kokalj, a member of Dunking Dragons and an outstanding content creator on the TikTok platform, who passed away last year and ended (also) his TikTok career too soon.

Aljaž Peklaj, Partner and Strategic Director at Bold Group, highlighted many examples of good practice or TikTok videos related to tourism. Unlike Instagram, TikTok is dominated by real images, with little or no editing, which makes it easier to identify with them and take them as credible, he points out. Not only personal profiles, but also company profiles are something worth introducing when talking about TikTok as a communication channel. He pointed to Ryanair, Disney and Booking as examples of how they represent their services just as they are through clever, thoughtful and fun communication. He concluded with the interesting and important fact that 60% of Generation Z choose to travel because of TikTok content.

Mr Gaiman continued his lecture with a few starting points that are key to creating good and, above all, watchable content. The first trick is to use trends, the second is to repeat good content and use the motif to take advantage of what works; he also showed how to use sets and walk the edge to attract viewers. Of course, he also illustrated all these tricks with examples of good practice and suggested how to apply them.

The main part of the event was a roundtable where various Slovenian experts shared their experiences of using TikTok in companies operating in the tourism sector. An interesting debate that is not to be missed, especially if you are a provider of tourist accommodation or services in Slovenia and you want to seduce your guests before they reach their final destination.

The last part of the event was concluded by Lea Kobal, TikTok expert from Httpool, who gave the participants useful information on how a TikTok user becomes a tourist through an experience. She described the process that leads an individual through a dream, a travel idea, researching a destination to booking and finally, of course, sharing the experience with other TikTokers. She presented the demographics of users, which is not really demographics as such, but is differentiated according to the mindset of the users. One interesting fact that certainly made an impression on tourism accommodation and service providers is that as much as 84% of purchases happen unplanned and are the domain of inspiration that happens right there – on TikTok, of course.

The lively TikTok debate, a must-see for every tourism accommodation and service provider, is available on the School of Economics and Business’ YouTube channel at the following link: TikTalk Episode 5: TikTok as a tool to promote tourist destinations.

Danica Tajčman, EFnews

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