Join event with top ranked business school IE and prof. Fernando F. Cortinas Luquez
GLOBAL COMPETITION IN A MULTIPOLAR WORLD: REDISCOVERING MARCO POLO AND THE SPIRIT OF THE SILK ROAD
16 February 2016 at 5 pm at Faculty of Economics University of Ljubljana
Impressive guest lecture with professor Fernando F. Cortinas Luquez from IE Business School will provide to the participants the overview how the international trade has evolved thought the last centuries, and how countries compete today. What are the most relevant trading blocks in the global scenario, including the Pacific Alliance, and what is the role for a country like Peru in this evolving scenario?
You will have an excellent opportunity to discuss the process of the global competition in a multipolar world and how trading war is taking place among different blocks.
Framework of the lecture
The Silk Road is the oldest and most emblematic trading road in the world. Rather than a single physical road, the Silk Road was a communication network that linked Europe with the Far East, since 1,000 years before Jesus Christ.
The Silk Road´s most famous traveller is Marco Polo, who in the XIII century went from Venice to China through Asia at the age of 17, with his father and his uncle, completing the journey back after 24 years. Because of all the adventures and risks he had to face, Marco Polo is an icon that embodies the values of an entrepreneur, being a role model for young generations willing to become enterpreneurs or who have managerial responsibilities at family owned business.
Marco Polo and the Silk Road are not only a good excuse to explore entrepreneurial values at work, but also an opportunity to describe the new Economic Order and the New Silk Road that China is re-establishing in the XXI century as it emerges as a global trading power.
About the Speaker: Fernando Cortiñas, Professor at IE, teaches many subjects related to the field of marketing, with a special emphasis in the international area. Professor Cortiñas holds an Engineering degree from the Catholic University in Buenos Aires as well as an MBA from Harvard Business School. He has been occupying several managerial positions in major companies in the US, Germany and Spain.
Fernando Cortiñas was born in Buenos Aires, Argentina, in 1962. He studied at the Catholic University in Buenos Aires, where he graduated as Bachelor in Business Administration ( with Honors) and CPA in 1986. After his graduation he began to work for a German company and he moved to live in Germany in 1987. In 1990 he moved to USA, where he studied his MBA at the Harvard Business school. Upon completing his studies, he moved to Spain where he has been living since 1992.
Fernando has developed a very international career, mainly in the telecom industry, that took him to travel intensively all over the world. He occupied positions as Director of Deutsche Babcock Argentina, Export Manager at Bombas Itur (Spain). After that, he served in several managerial positions in different companies of the Grupo Telefonica between 2000 and 2014 (Research and Planning Director at Via Digital, International Sales Director at Telefonica Soluciones, Head of Government and Health Sector at Telefonica America, Market Development Director at EHealth and Security Unit, Telefonica Digital).
He also has had an intense teaching activity: Since 1992 he has been Professor at the Instituto de Empresa (Madrid), teaching several subjects related to the field of marketing, with a special emphasis in the international area. He is also a lecturer in different Universities in Europe (Universidad Francisco de Vitoria, Universidad San Pablo CEU) and America (Universidad Católica de Chile, Universidad Católica Argentina, Universidad Siglo XXI, Universidad de San Andrés in Argentina and Universidad del Externado in Colombia).
REGISTRATION ON THE EVENT: The process of registering at the event is handled through web page: REGISTRATION.
Please note: It is necessary to register your attendance on the event. Event is free of charge.
More information: cpoef@ef.uni-lj.si, T: 01 5892 854.
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