European Football Championship and trends in marketing
On 26th of May 2016, Center inovativnih dogodkov D125 in Ljubljana (VIVO D125) hosted the event ‘European Football Championship and trends in marketing’. The event was organised by Alumni of The Faculty of Economics. Guests of this round table were Tomaž Ambrožič, Director of SportMediaFocus, Mateja Jesenek, Director General of Intersport ISI, d. o. o., and Ilija Kitič, Project Manager of NZS. Guests discussed the integration of sports marketing into the marketing of companies, the influence of sports events on the advertising. They also examined the various possibilities of using sports, among others as platforms for the introduction of new marketing tools.
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