Neuromarketing lecture
On Thursday students of IMB got unique opportunity to attend the lecture on Neuromarketing hosted by Nikolaos Dimitriadis – award winning communications professional. Despite the »marketing« part in the name of the topic, students of all majors attended lecture and were exited to hear how can neuroscience be connected to the marketing field. From the very first minutes of the lecture, participants perception on how does brain work was challenged. Discussion was opened….
Nikolaos has a wonderful presenting style that is why even very scientific information was presented in such a simple way that business students did not had any problems understanding complicated concepts they were hearing about for the first time. Many real life examples and great sense of humor were adding a charm to Nikolaos lecture. Class was wrapped up with students presenting their solutions on how to attract volunteers to the aculty organization. It was amazing to see what a different and wonderful solutions were created by incorporating concepts from neuroscience into the marketing campaign. Lecture ended with a warm applause to a wonderful lecturer.
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