Alumni MARKEThink Visit to Union brewery – from the idea to the bar
On 9th of April 2015, Alumni MARKEThink and the Union brewery organized a presentation of a marketing case in practice. We have gotten to know the functioning of the marketing department in the largest brewery in Slovenia, which has been present on the market for 150 years.
It is always been a place for passionate fans of beer, gourmet and entertainment.
We were shown the process of developing a new product, why and how the brewery introduced a novelty in the last year, as well as the company’s story and mission. We also wanted to know how they approach the problem of advertising alcoholic beverages. We walked through part of the production facility and the brewery museum, which was opened in 1986.
We finished with a gathering in Union’s bar.
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