Marketing guru lectured for IMB students
IMB programme hosted one of the most prominent marketing experts in the world – Professor Lakshman Krishnamurthi from Kellogg School, Northwestern University, working closely with Phillip Kotler.
Teaching in the fields of Marketing Strategy, Pricing, Marketing Research and Multivariate Statistics, he was also in 2006 selected as the best professor for core courses on the executive MBA level at Kellogg. He is a research expert in areas such as: Pricing, Pharmaceutical Marketing, New Product Strategy and Choice Models.
In his consultancy work, he has worked with companies like Motorola, Johnson & Johnson, DuPont, Ford Motors and British Petroleum.
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