A guest in the Business-to-Business Marketing course

On Wednesday 21 March 2018, Tadej Smogavec, Head of Smart Business in Telekom Slovenije, was invited to the Business-to-Business Marketing graduate course (course leader: Prof. Dr. Barbara Čater). The lecture topic was the marketing of services in a B2B market, with a stress on how to find a solution to a customer’s problem. The guest prepared a study for the students about launching the Office 365 service on the Slovenian market. After discussing the solutions proposed by the students, the guest revealed how the communication campaign for this service was carried out and how the company successfully addressed the target market by putting emphasis on finding a solution to a customer’s problem.

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