A guest in the Business-to-Business Marketing course
On Wednesday 28 March 2018, the Business-to-Business Marketing graduate course (course leader: Prof. Dr. Barbara Čater) hosted a guest from the business world Ana Putrih, the Regional Marketing Director of the Resalta company (the former GGE). The topic of the lecture was marketing communication in the B2B market. Using a study case prepared for the students, the lecturer thoroughly presented the process of changing the company’s brand GGE into Resalta. She explained the challenges companies face when changing their brand and the key steps to success in the process. Besides giving concrete advice, she showed the students the concept and plan of a new communication campaign.
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