Business-to-Business Marketing course receives a guest: Anja Bijol

On Wednesday, 4 April 2018, the Business-to-Business Marketing graduate course (Prof. Dr. Barbara Čater) hosted a guest from the business world, Anja Bijol from the Bijol company. The topic of the lecture was pricing in the B2B market. In the first part of the lecture, the guest presented students with how prices are set in the automotive supplier industry. She compared this to the price setting in her family company, emphasising the differences between pricing in the case they are acting as agents and when selling their own product. At the end, the guest stressed the importance of relations in the business-to-business market and presented examples where relationships are more important than prices.

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