Guest lecture by Eva Matjaž, MSc, co-founder and the Head of the Poligon Creative Centre

In the Research methods in tourism course, on Wednesday 23 May 2018 the students and the course leader Prof. Dr. Irena Ograjenšek hosted Eva Matjaž, MSc, co-founder and Head of the Poligon Creative Centre.

Using an example of the Radol’ca pristno sladka destination brand, the guest presented various methodological bases and analytical approaches that can be used in the processes of preparing, implementing and monitoring the effective implementation of a strategic plan of a destination brand’s development and management.

Students will be able to usefully apply the new knowledge in their group research project entitled The image of the Žalec Beer Fountain in the Slovenian public that is part of the course.

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