The Marketing Research course receives a guest: Ms. Janja Božič Marolt
On Tuesday 22 May 2018, the Marketing Research course (led by Prof. Dr. Barbara Čater) welcomed a guest from the business world, namely Ms. Janja Božič Marolt, Managing Director of Mediana and the ESOMAR representative for Slovenia. The emphasis of the lecture was on ethics in marketing research. The guest explained to the students the role of the ESOMAR association, the main areas governed by the ESOMAR Code as well as the rights and obligations of the stakeholders in the process of marketing research. She also explained how ESOMAR is responding to the new types of research in the 21st century.
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