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SEB LU Contributes

01.04.2020Comments are closed.

At the School of Economics and Business we seek to contribute to  a better understanding of the current social realities we are facing during the COVID 19 epidemic. To this end, we are publishing webinars and articles related to current topics.

Panel discussion: Challenges in Marketing Research in Emerging Markets

School of Economics, University of Ljubljana is hosting an on-line conference EMCB 2020 (http://konference.ef.uni-lj.si/emcb/) that will take place between from 2nd and 3rd June 2020. All marketing researchers are kindly invited to join us for a panel discussion Challenges in Marketing Research in Emerging Markets offered for free on 3rd June at 4.30 pm.

Panel discussion registration:  http://raziskave.ef.uni-lj.si/a/878

Panel keynote presenter: Professor Vesna Žabkar

Panel moderator: Professor Maja Zalaznik

Panel Discussants:

  • Ms. Janja Božič MaroltFounder and managing director of Institute for Marketing and Media Research, Mediana; National respresentative of ESOMAR for Slovenia
  • Mr. Janko HočevarFounder and managing director of Aragon, research & planning

The focus of the keynote is challenges that marketing researchers meet in emerging markets of Central and Eastern Europe. Our aim is to map the development, current state and future perspectives of marketing research in the region. To present institutions, collaborators, topics and most influential research, we apply a bibliometric analysis of the three decades of publications from the region. The keynote builds on opinions from three generations of researchers in the region, (1) the generation that started research before 1990s in the former Yugoslavia, (2) the currently active generation and (3) the future generation of current PhD students and postdocs. Their views were collected through on-line qualitative research and interviews in May 2020. We analyse  their assessment of economic, political and socio-cultural environmental challenges as well as challenges they meet in research processes, resources and available infrastructure. Outlooks for the future of marketing research in emerging countries will be discussed.


Organizational adaptation in a time of crisis

In today’s uncertain times, many small businesses have found themselves faced with furloughs, mass lay-offs, or have completely gone under. Which lessons have we learned from the two-month crisis? This webinar will tackle the questions of how businesses can adapt to uncertainty, but also how organizations can pre-emptively plan and design themselves to be more adaptable. Two leading specialists in the field of uncertainty organizational adaptation will take stock of some of the main lessons learned from how COVID-19 affected small businesses, and provide some insights into how businesses can adapt to – and plan for – uncertainty in the long run.

The questions we’ll tackle include:

  • How can small businesses adapt and stabilize in times of crises? Can they design themselves to be more innovative and adaptable to uncertainty, and how?
  • Which businesses have been shown as more successful in adapting to the COVID-19 crisis? Which strategies, structures and processes have shown to be most successful?
  • What are the main issues in building adapting capabilities and planning for uncertainty in the long run?

Prof. Vaughn Tan is Assistant Professor at University College London’s School of Management. He received his PhD in Organizational Behavior from Harvard University in 2013. His newest book, The Uncertainty Mindset (Columbia University Press, 2020) focuses on the culinary industry to explain how organizations can use intentional uncertainty to design themselves to be more innovative and adaptable to uncertainty. With collaborators, Prof. Tan also developed a set of coronavirus response guides for the food and beverage industry. His previous research has highlighted how ambiguous group goals and member roles increase a group’s adaptability and ability to innovate.

Prof. Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management, Philosophy and Values at UC Berkeley’s Haas School of Business. He holds a PhD in Organizational Behavior from Harvard University (2012). At Berkeley, he teaches the MBA course Power and Politics in Organizations, and co-directs the Berkeley-Stanford Computational Culture Lab. His research has been published in journals such as American Journal of Sociology, American Sociological Review, Administrative Science Quarterly, Management Science, and Organization Science, and covered in media outlets such as The New York Times, Fortune, The Wall Street Journal, Financial Times, and Forbes.

Speakers: prof. Vaughn Tan, prof. Sameer B. Srivastava, prof. Tamara Pavasović Trošt

Date and Time:  June 9, 2020, 5.00 pm

Register: http://raziskave.ef.uni-lj.si/a/882



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