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Sports Management Programme: Unique Study Experience

28.06.2020Comments are closed.

Tomaž Čater, Full Professor, Academic Unit for Management and Organisation

SEB LU’s Master in Sports Management programme was ranked as the 5th best programme in the world by Eduniversal ranking in 2019. Reputation of the programme, salary after the first employment and student satisfaction are the key reasons for its high ranking. What is the unique value that the programme brings for its graduates and the sports market?  

The unique value of the program is probably its carefully designed structure. The structure is a good balance of in-class knowledge about the relevant concepts on one hand and practical experience on the other hand. Students acquire up-to-date knowledge during three sets of courses where each set is delivered in about one semester. The first set enables students to understand general managerial, organizational, legal, sociological and psychological issues of sport. The second set comprises of one methodological course (on qualitative and quantitative research methods) plus a set of courses on three business functions which are important in every sport organization: marketing, HRM and finance. The third set of courses is about more specific topics on designing strategy in sport organizations, and managing sport events and infrastructure.

On the other hand, the practical experience of students is partly achieved by including experienced guest lecturers from different sport organizations (e.g. the Nacional Olympic Committee, the Sport Directorate, and even UEFA) into the program, but even more within the course called Research-Consulting Project in a Sport Organization. The project topic is agreed by a selected sport organization (the client) and the program director. The sport organization usually defines the initial practical problem based on which the program director and a small team of academics propose the structure of the project, paying attention to both practical applicability and research soundness and rigor. Work takes place throughout the semester followed by the presentation of the final results to the client after the semester. The project team is coordinated by at least one academic mentor whose role is to structure and steer the work the students. By working in teams and dealing with specific research questions students develop analytical skills, acquaint themselves with research and consulting work, and gain valuable practical experience. The presentation of the project in front of a client’s top management significantly increases students’ motivation and positively influences the development of their written and oral presentation skills.


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