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Exploring Marketing Databases: A Hands-On Presentation

09.11.2023Comments are closed.

Are you a student in marketing programs, or simply interested in the fields of marketing, advertising, global research, and market information? We invite you to join Lidija Mancini Bolka from CEK for a hands-on presentation of marketing data collections to which our library provides access.

During the presentation we will explore how collections such as WARC, AdForum, Passport, Statista, Standard & Poor’s Capital IQ Pro can be used effectively for your academic and research tasks. We will also show examples of searching, and evaluating articles in these areas.

WHEN: Wednesday, 15 November 2023, at 1 pm

WHERE: Lab*CEK (2nd floor of the library)

REGISTRATION is required

Join us and expand your marketing knowledge through the use of marketing data collections!


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