Cooperation with Danfoss Trata in the Business-to-Business Marketing course

On Friday 30 March 2018, a presentation of short projects prepared by students for the Danfoss Trata company was held in the framework of the Business-to-Business Marketing graduate course (course leader: Prof. Dr. Barbara Čater). The event was attended by four representatives of the company: Saška Rihtaršič, Anja Babič, Metka Bašelj and Mojca Bricelj. At the beginning, Mojca Bricelj presented how the company conducts its marketing, with special emphasis on market communication. She described a number of marketing campaigns aimed at different target groups in various markets. The students then presented the results of their analyses as well as solutions concerning communication regarding the Heat Selector online tool.

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