Panel discussion: Challenges in Marketing Research in Emerging Markets

School of Economics, University of Ljubljana is hosting an on-line conference EMCB 2020 (http://konference.ef.uni-lj.si/emcb/) that will take place between from 2^nd and 3^rd June 2020. All marketing researchers are kindly invited to join us for a panel discussion Challenges in Marketing Research in Emerging Markets offered for free on 3^rd June at 4.30 pm.

Panel discussion registration:  http://raziskave.ef.uni-lj.si/a/878

Panel keynote presenter: Professor Vesna Žabkar

Panel moderator: Professor Maja Zalaznik

Panel Discussants:

• Ms. Janja Božič Marolt, Founder and managing director of Institute for Marketing and Media Research, Mediana; National respresentative of ESOMAR for Slovenia
• Mr. Janko Hočevar, Founder and managing director of Aragon, research & planning

The focus of the keynote is challenges that marketing researchers meet in emerging markets of Central and Eastern Europe. Our aim is to map the development, current state and future perspectives of marketing research in the region. To present institutions, collaborators, topics and most influential research, we apply a bibliometric analysis of the three decades of publications from the region. The keynote builds on opinions from three generations of researchers in the region, (1) the generation that started research before 1990s in the former Yugoslavia, (2) the currently active generation and (3) the future generation of current PhD students and postdocs. Their views were collected through on-line qualitative research and interviews in May 2020. We analyse  their assessment of economic, political and socio-cultural environmental challenges as well as challenges they meet in research processes, resources and available infrastructure. Outlooks for the future of marketing research in emerging countries will be discussed.

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