Eminent guests from the University of Maryland, USA, presented the use of statistical and econometric methods to improve the understanding of consumer behaviour and marketing decision-making

Eminent professors in the field of understanding consumer behaviour presented two latest research publications. Their host at SEB was Vesna Žabkar.

Jie Zhang presented a research paper: “Strategic Merchant Competitions and Growth Opportunities for Small Deal Platforms”. Jie Zhang is a professor of marketing at the University of Maryland. Her research area is the use of advanced econometric and statistical models to study consumer buying behaviour and retail strategies in digital and multi-channel retail environments. She is a recognized expert in digital/internet marketing, retail management, promotional strategies and quantitative marketing models. Her recent research projects focus on managing frequently changing store offerings, mobile app monetization strategies, online retail platforms, daily deal promotions, and innovative loyalty programs. She was named one of the top 10 professors at the University of Maryland.

Michael Wedel is also a professor at the University of Maryland, where he teaches marketing decision-making models for MBA students and is considered one of the most established authors in the world in this field. His research interest is consumer science: the use of statistical and econometric methods to further understand consumer behaviour and improve marketing decision-making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology. At SEB  he presented the publication: “Bayesian Analysis of Consumer Behavior Experiments With BANOVA Using Worked Examples”.

Image gallery:

Publish your comment: