Hosting expert in marketing channels management- Marcus Schoegel, PhD

It was our great honour to host Marcus Schögel, PhD (University of St. Gallen, Switzerland). His exclusive lecture on the 25th of February 2011 was attended by selected business people from Triglav Insurance Company, and the students of the IMB master programme (International Full-Time Master Programme in Business Administration).

Marcus Schögel is head of the competence centre for Marketing Channels and Alliance Management at the Institute for Marketing and Retail Management at the University of St. Gallen. He is lecturing different courses in marketing on bachelor, master and executive level. His research focuses on current marketing strategy issue, marketing channel management and trend management in marketing. As a researcher and a consultant, he has successfully collaborated with different multinational companies such as BMW Group, McKinsey&Co, Microsoft, Henkel KgaA. and other.

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