Znanstveno-raziskovalni seminar
Raziskovalni center Ekonomske fakultete je organiziral znanstveno – raziskovalni seminar, ki je potekal v četrtek 9. aprila 2015 na Ekonomski fakulteti v Ljubljani.
Predstavljen je bil članek:
“Guilt reduces electricity use by hotel guests”
avtor: Sara Dolničar, University of Queensland, School of Tourism
soavtor: Ljubica Knežević Cvelbar, Ekonomska fakulteta, Univerza v Ljubljani
“Decades of research into environmentally sustainable tourism have produced only few practical measures to reduce the negative environmental impact of tourism. The measures that have been proposed tend to either limit tourism demand and with it revenues or require substantial financial investments on the side of destinations or tourism businesses. The aim of the present paper is to develop and test a theory-driven local intervention that will increase the level of environmentally friendly behaviour by tourists themselves without limiting demand or financially burdening the business. Specifically, the aim is to trigger behavioural change in hotel guests during their stay in the hotel in two ways: reduction of energy use and reduction of fresh towel requests. Preliminary findings are promising, indicating that it may indeed be possible – with very simple measures developed on the basis of established psychological theory – to influence tourist behaviour.”