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The EFFIE Academy

28.01.2008No Comments

The Faculty of Economics at the University of Ljubljana organised the first lecture within the EFFIE Academy. It was given by Marjana Lavrič Šulman, MSc, Executive Director of the Futura DDB advertising agency. The lecture was entitled: Efficient management of a strategic process: from the client’s starting points to the whole campaign. By demonstrating practical cases, the lecturer showed how to establish and efficiently run the strategic process from a client’s starting points through to the end of the campaign.


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