Prof. dr. Leslie de Chernatony visited Brand Management course

We hosted prof. dr. Leslie de Chernatony at Master Program in Marketing at Brand Management course.

Here is his short Biography:

Leslie de Chernatony is Professor of Brand Marketing at Università della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School, Birmingham, UK and Managing Partner of Brands Box Marketing & Research Consultancy.  His research on brand marketing is globally disseminated through books, international conference presentations and a significant stream of international journal articles, some of which have won best paper prizes. Winning several major research grants helped him and his team investigate factors associated with brand success.  His advice has been sought by numerous organisations on developing more effective brand strategies and on several occasions he has acted as an expert witness in court cases over branding issues.

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