Morena Šimatić from Uber Shares Insights on Global Business Models
On Friday, March 15th, 2024, the MBA and IMB programmes had the privilege of hosting Morena Šimatić, the Country Manager at Uber, as a guest speaker. Morena’s presentation delved into the key pillars of Uber’s global business model and the groundbreaking innovations that have reshaped the ride-hailing industry.
The session explored Uber’s business strategies in existing markets, highlighting the company’s path to profitability in 2023. Morena, an executive in general management, emphasized the importance of understanding Uber’s transformative impact on the ride-hailing sector.
The event provided invaluable insights for our students, shedding light on the dynamic landscape of the transportation industry and the strategic considerations driving Uber’s success.
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