EMAC2011 Doctoral Colloquium
EMAC 2011 Doctoral colloquium was successfully finished. It had 142 submissions, of which 61 were selected for the consumer behavior, marketing mix instruments, and strategy and internet tracks, directed by sixteen faculty members and the chair Andreas Herrmann from the University of St. Gallen, Switzerland. Students showed high level of competence and dedication, while presenting their papers in beginners and advanced groups.
The Doctoral colloquium was concluded with two plenary sessions: Presentation by Peter Leeflang (University of Groningen) on »My past, present, and future research portfolio and the 20 lessons I learned in 40 years of doing research” and the presentation by the IJRM editor Marnik Dekimpe (Tilburg University).
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