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Trial access to full-text database WARC

07.12.2012No Comments,

In close cooperation with the Library of the Faculty of Social Sciences we managed to offer you  free acces to more than 8.000 journal full-text articles of the WARC database, specialized in marketing and advertising.  Articles are taken from journals like Market Leader, The Journal of Advertising Research, International Journal of Advertising, The International Journal of Market Research, etc., in addition there are some 6.000 awarded case studies like New Zealand Effies 2011, DMA ECHO Awards 2011, EACA Euro Effies 2011, Australian Effies 2011, WPP Atticus Awards 2010, and numerous conference proceedings, statistical data and news from the marketing and advertising world.

You can find a videopresentation and guide at  http://www.warc.com/VideoDemo/WarcDemo.aspx

You may access the database free till the end of December from any location within the Central Economics Library and the Faculty of Economics (including wireless) at http://www.warc.com/security/login/autologin.aspx


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