Professor Lakshman Krishnamurthi (Kellogg School of Management – Northwestern University)visited IMB programme

We are honored to have the pleasure to host professor Lakshman Krishnamurthi as guest speaker in course of Marketing for Managers in International Full Time Master Programme in Business Administration (IMB).

More about the excellence and the depth of guest speakers’ knowledge on Marketing Strategies and pricing can be read here:

Lakshman Krishnamurthi is the A. Montgomery Ward Distinguish Professor of Marketing. He has been a faculty at Kellogg from 1980-88, and from 1990 to the present. He has degrees in engineering from IIT, Madras, an MBA from LSU, and an MS in statistics as well as a Ph.D. in marketing from Stanford University. He served as the chairman of the marketing department from 1993-2004.

At Kellogg, Professor Krishnamurthi teaches Marketing Strategy & Pricing in a variety of programs. Professor Krishnamurthi serves as Academic Director of the executive program on Pricing Strategies & Tactics, a position he has held since 1995. He was voted “ teacher of the year” for core courses in the Kellogg Executive MBA Program in 2006. He received the Sidney Levy award for teaching excellence in the MBA program at Kellog five times.

Professor Krishnamurthi has also won many awards for his research publications including the Paul Green award and the Donald Lehman award for best paper in the Journal of Marketing Research; the John D.C. Little award for best paper in Marketing Science.

Professor Krishnamurthi is the co-author of a book on pricing titled Principles of Pricing: An Analytical Approach with professor Rakesh Vohra and is currently also cooperating on a new book China and India: An Asian Century, which compares marketing practices in key industry segments in China and India.

Text: Silvana Žorž
Photo: Uroš Skulj

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