EF » EFnet » FELU Research » An importance-performance analysis of sustainability factors for long-term strategy planning in Slovenian hotels.

An importance-performance analysis of sustainability factors for long-term strategy planning in Slovenian hotels.

16.01.2014Comments are closed.


sustainable development;
importance–performance analysis;
TBL reporting;


Ljubica Knežević Cvelbar, PhD (University of Ljubljana, Faculty of Economics); Larry Dwyer, PhD (School of Marketing, Australian School of Business, University of New South Wales).


This paper explores the potential role of economic, environmental and social reporting in long-term strategy planning in the hospitality industry. The context of study is Slovenia. Following the development of a set of “sustainability” indicators, hospitality managers were asked to rate the importance of each indicator to sustainable operations and the performance of their firms in implementing management actions. Seven hotel performance factors were established across the triple bottom line. Using importance–performance analysis (IPA), key issues are identified as requiring the attention of stakeholders to support the sustainable development of Slovenia’s hospitality industry. For managers, the 10 most important indicators include those related to economic performance, customer relationship and cost saving environmental activities: performance here, and in marketing, was perceived as poor. In contrast, actions taken to increase environmental awareness, and improve relationships with employees are seen by managers as less important, and even as possible overkills. Community relationships are seen as of low importance and where the industry performs relatively poorly. A major recommendation is that Slovenian hotel managers should focus on improving their economic performance: neglecting this could threaten hotels’ long-term survival. IPA analysis is shown as applicable to strategy making for sustainable development in hospitality industry contexts worldwide.


Journal of Sustainable Tourism; Volume 21Issue 3, 2013

Link to the article >>> 


Related news

Publish your comment:

RSSUpcoming events

On Monday, 30 September 2019 at 10 a.m., we will organise a special reception ceremony for international students who are enrolled in degree programmes ... >>>
Second application period for NON EU candidates will be open till 13 September 2019 for the following master study programmes: Bank and Financial management ... >>>
We are happy to announce a brand new art exhibition in the Gallery of the School of Economics and Business, University of Ljubljana named ... >>>