EF » EFnet » Alumni » Why are B2B and B2C already past? Future belongs to H2H.

Why are B2B and B2C already past? Future belongs to H2H.

17.02.2017Comments are closed.

We have divided communication, marketing and also sales into two categories: business-to-business (B2B) and business-to-costumer (B2C). That is a thing of the past. Nowadays, especially in the area of sales, human-to-human (H2H) is becoming more and more successful. The concept was introduced to us by Anja Žagar from the company VALENTIA d.o.o.


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