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Chopsticks marketing: how to market to East Asian Consumers

12.12.2018Comments are closed.,

If you are interested in marketing in East Asian countries this next lecture is just the right for you. Prof. Kim Fam, a world-renowned professor at the School of Marketing and International Business at Victoria University of Wellington will be giving a guest lecture on this topic.

We are inviting you to the lecture:

Chopsticks marketing: how to market to East Asian Consumers

7th of January 2019 at 4 pm in lecture room P119 MBA at the Faculty of Economics, Kardeljeva ploščad 17, Ljubljana- Bežigrad

The lecture is free of charge.

Because the number of places is limited, please apply here: https://www.1ka.si/a/193373

ABOUT THE LECTURER

Prof Kim Fam is an expert in the field of marketing to Asian consumers. He has industry experience in retailing and advertising before turning to academia. His research projects are based on the influence of culture on the company – consumer relationship, especially on the Asian market. His research projects have also been published in the Journal of Marketing.

Detailed description: https://www.victoria.ac.nz/smib/about/staff/kim-fam


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