Dr. David Schrader: ‘Small companies can act more quickly.’
On September 23, 2015, The Faculty of Economics hosted a 2-day event titled ‘Data Analysis For Achieving Business Goals’. Dr. David Schrader, a retired Director of Strategy and Marketing for Teradata, was a guest lecturer at the event. His lecture was focused on ‘Creating a Data-driven Organization’ and he gave real world examples and tips to make it happen.-
Dr. Schrader began by explaining what he would like people to take away from the lecture. Dr. Schrader wanted participants to learn 5 new things, 3 things that could help their company, and 1 thing that they would share with other people, a strategy that worked very effectively evident from the participants’ enthusiasm and active participation. Dr. Schrader covered topics such as, getting more value from data warehouses, active dashboarding, active customer management, and active operations management.
Dr. Schrader explained that when it comes to active intelligence, you have to have real time information. Dr. Schrader gave some examples of companies who were actively achieving this goal and some who had let the opportunity slip by, making sure to point out things that trip companies up and giving advice on following the practices of more successful companies. This was highlighted by the examples of companies in the real world who had made these mistakes and suffered severely for it. Dr. Schrader gave a down to earth approach that was easy to follow and full of useful information that could be applied to almost any business model. Dr. Schrader singled out members of the audience and gave them specific advice for their company, giving a personal feel to the lecture and showing that his tips could be implemented in companies right away.
Dr. Schrader also stated that one of Slovenia’s biggest strengths is that we do more with less. We may have smaller companies, but that only makes it easier for us to make changes for a more effective organization, whereas large companies simply cannot keep up, because they are just too big to make radical changes. Our biggest advantage is that we can quickly make decisions and changes in a matter of days, rather than a few months, because our employees are all in one place and ready to achieve bigger goals. ‘Small companies can act more quickly.’ Dr. Schrader explains, ‘They have fewer layers of organizations so making a new project happen, for example, in the case of a call center, everyone would love to have a better call center and in a small company the head of the IT department could walk down the hall and talk to the people in the call center about what they would like to do or give them ideas about what people in call centers around the world are doing. They can probably organize a project within a week, they can launch the project in a month, whereas big companies would need a month just to find the right group and then they might be in another city or outsourced in another country.’
Leeanna Whirl, EFnews
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