EF » EFnet » News » Chopsticks Marketing: How to market to East Asian Consumers

Chopsticks Marketing: How to market to East Asian Consumers

09.01.2019Comments are closed.

Confucius Institute Ljubljana at the Faculty of Economics organized first business oriented lecture in year 2019. Professor Kim Fam from School of Marketing and International Business at Victoria University of Wellington held a lecture: Chopsticks marketing: How to market to East Asian Consumers.

Prof Kim Fam is an expert in the field of marketing to Asian consumers. He has industry experience in retailing and advertising before turning to academia.

Lecture was among students and representatives of the business well received. Professor pointed that knowing culture in Asian countries is crucial for successful business, he concluded his lecture with theory of “Chopsticks Marketing” where also other elements of successful marketing in Asia were pointed out. If you would like to watch the recording of the lecture please contact us: ciljubljana@ef.uni-lj.si


Related news

Publish your comment:


RSSUpcoming events

As I am sure you all know, you will have to make a choice with the enrolment in the 2. year of studies and ... >>>
Would you like to get a world-renowned International Master’s diploma from SEB LU? Do you want to excel in your business environment and be ... >>>
Online courses will take place from 6 to 20 July 2020. Ljubljana Summer School is a three-week programme open to undergraduates, graduate students and ... >>>