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Chopsticks Marketing: How to market to East Asian Consumers

09.01.2019Comments are closed.

Confucius Institute Ljubljana at the Faculty of Economics organized first business oriented lecture in year 2019. Professor Kim Fam from School of Marketing and International Business at Victoria University of Wellington held a lecture: Chopsticks marketing: How to market to East Asian Consumers.

Prof Kim Fam is an expert in the field of marketing to Asian consumers. He has industry experience in retailing and advertising before turning to academia.

Lecture was among students and representatives of the business well received. Professor pointed that knowing culture in Asian countries is crucial for successful business, he concluded his lecture with theory of “Chopsticks Marketing” where also other elements of successful marketing in Asia were pointed out. If you would like to watch the recording of the lecture please contact us: ciljubljana@ef.uni-lj.si


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