SPORTO 2013: »The future is in the authenticity«
On the21st and 22nd of November SPORTO 2013 traditionally took place in Portorož at the Slovenian seaside. SPORTO 2013 is a conference which this year celebrates its 10th anniversary. The SPORTO conference is a sponsorship and sports marketing two-day event, where speakers and guests presented trends and shared their successful campaigns. The main trends are still moving in the direction of digital communication and creative solutions.
SPORTO awards in the spirit of basketball
The first day of the conference was about the successful realization of Eurobasket 2013, which has represented the story of the powerful brand and became well known among the domestic and foreign public. The organizers of the biggest basketball event were the ones who received most SPORTO awards. Awards which are given to successful marketing projects in the sport business industry were presented by Maja Makovec Brenčič, the president of Slovenian Marketing Association.
»Nowadays we are not interested only in logos.«
According to Tomaž Krajnčič‘s words, the head of marketing at Hypo Alpe Adria Bank, in Slovenia there is still a lack of theoretic knowledge from management and marketing in sport. He says: “I would dare to say that in Slovenia there are only five to ten people who have the proper knowledge and are able to work in marketing in sport.” To the question of how did Haypo Alpea Adria Bank gain the knowledge for its sponsorship activities at Eurobasket2013 he replied:”Through practical examples and logic sense.” He went on that on the Slovenian market there still is a lot of room for maneuver and there are also many opportunities for the students of management in sports, who want to lift marketing in sports to a higher level.
The first Slovenian winner of a Winter Olympics medal back in the media
The second conference day was most memorable for the so-called “SPORTO talk” with Jure Franko, who shared his experiences and attitudes towards today’s sports industry. He emphasized the importance of authenticity and sincerity in the contemporary world of sports. He concluded his speech on a positive note:”Where there is a will, there is a way.” This thought is definitely appropriate for the Slovenian market of marketing and sponsorship in sports, which still has many opportunities to realize even better projects and create stronger brands.
Jana Drolc, EFnews
Proofread Živa Furlan
Photo: Slovenian Marketing Association – DMS
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