IMB Mercator Project
The students of the 22nd IMB generation, Faculty of Economics, showed that they are hardworking students with clear vision. For the Mercator Company they examined the market in the 6 different categories from the perspective of marketing and multivariate analysis and prepared the concrete proposals for the company.
They successfully finished their six week market research project with a presentation in front of Mercator’s board president and member, representatives of marketing department and category managers, and representatives of Faculty of Economics. Company’s representatives listened with interest, made some comments and posed really relevant questions, to which the students answered as true professionals. The president of the board thanked the students for a job well done and expressed hope for future collaboration. He specifically invited a small group of five to six students to come work to Mercator for a few months to upgrade and implement some of the ideas presented.
After a job well done students and mentors relaxed in friendly environment with good food.
We thank Mercator to give our student this exquisite opportunity to present their findings and as well we congratulate our students and their mentors for great work.
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