IMB Guest Lecturer: Carl Martin Sandelin
Already 3rd year in a row, we had an honor to host an amazing expert from business world, Carl Martin Sandelin. Former Vice President of Nokia, our traditional guest lecturer, comes here to share his knowledge and experience on various topics, which need to be covered within the courses of IMB programme.
This year’s lectures included four major concepts: (1) leadership – the difference between team of stars and star team, and patterns of successful teams; (2) strategy – how organizations develop and verbalize their response to the opportunities and challenges around them, how recognizing and exploiting discontinuities is a key factor in building competitive position; (3) brand – as perceived by organization’s shareholders; and (4) crowdfunding – the powerful platforms nowadays and the successful crowdfunding campaign for the movie Iron Sky. He also explained the story of how Nokia became the largest and most recognized producer of mobile phones and how – despite exiting that part of production industry – Nokia is still the largest company in the business of providing mobile phone networks.
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