IMB Mercator Project 2021 Wrap up

Yet another moment where we are VERY proud of our students! In the previous week they have successfully presented their final findings to Mercator’s leadership and got nothing than positive feedback!

As mentioned, IMB students spend each year vast number of hours working on the most important project of their year – Mercator project. Dealing with real challenges and analysing real data, teams have to prepare a fresh marketing strategy based on their research for certain product categories for the biggest Slovenian retailer.