A very successful presentation at Big Bang
IMB students (marketing major) participated in the project “Returning consumers to Brick and Mortar Stores” together with the company Big Bang. The project spans two courses; Consumer behaviour and Digital marketing and social media.
Students did an outstanding job in their Consumer behaviour course by conducting field observations in Big Bang stores, interviewing identified persona and providing creative ideas from the research. Because the students contributed both short-term and long-term ideas, Big Bang management was enthusiastic about this approach. They praised the students’ efforts, their approach to research, and their creativity. Currently, IMB marketing students are working on a project as part of the Digital marketing and social media course. Judging by the results so far, the solutions for this part of the project will certainly be very interesting. Most likely, you will see some of the ideas implemented in Big bang with help of the IMB marketing students.
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