IMB students visited Big Bang

The group from the Digital Marketing module presented the project that they had been working on during the Digital Marketing & Social Media course to the representatives of Big Bang. The group continued working on the project from the course on Consumer Behaviour, developing a social media strategy for an event that would increase the sales of headphones. They developed a social media strategy, created mock-ups of social media content and presented the timeline and the budget for the proposed event so that everything is ready for the event to be carried out in September.

We would also like to thank all of the mentors Vatroslav Škare, Vesna Žabkar, Mateja Kos Koklič and Jasmina Dlačič.