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IMB students excelled at the Portorož 2022 Business Conference (PKP)

22.11.2022Comments are closed.,

Within the framework of the traditional Business Conference Portorož (PKP), co-organised for 24th time by the School of Economics and Business of UL together with the newspaper Finance, the students of the 29th generation of the Full-Time Master’s Programme in Business and Organisation – IMB presented research entitled “METAVERSING THE CORPORATE STRATEGY: THE OPPORTUNITIES AND CHALLENGES OF DIGITAL TRANSFORMATION”. The research was carried out together with mentors in August and September 2022. The empirical findings are presented in 14 articles in a scientific monograph edited by Polona Domadenik Muren, Tjaša Redek and Matjaž Koman.

The theme of this year’s survey offers a qualitative insight into the process of digital transformation and the changing business models of companies at the global level and in Slovenia, as well as the transformation of society. The authors identified the impact of technological, business and social factors on the change and creation of new business models in individual industries, challenges in the field of human resources related to the practices of upgrading existing and acquiring new employee competencies and attracting talent. The research involved more than 100 Slovenian companies and 200 interviewees – CEOs or board members and HR managers, and two surveys analysing changes in customer behaviour and new generations of employees.

Special thanks also go to all the mentors, namely Andreja Cirman, Barbara Čater, Tomaž Čater, Polona Domadenik Muren, Eva Erjavec, Daša Farčnik, Tanja Istenič, Matjaž Koman, Hana Končan, Mateja Kos Koklič, Mitja Kovač, Denis Marinšek, Marko Pahor, Tamara Pavasović Trošt, Tjaša Redek and Nada Zupan.


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